Do Republicans or Democrats use Facebook more? The answer might surprise you. 

Written by

Matt George

Partner, Head of Research

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Written by

Annie Phifer

Research Manager

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Written by

Jessa Scott-Johnson

Senior Director - Research

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Written by

Eunice Yau

Director – Research

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06.18.24

Our latest Seven Letter Insight study showed that nearly 1.5x the number of Democrats (70%) use Facebook daily than Republicans do (49%). From May 16-27, 2024, we conducted a survey of 500 national opinion influencers and 300 D.C.-area opinion influencers. Opinion influencers are more educated, more affluent, and more politically engaged than average voters. 

Overall, Democrats use social media more often than Republicans and Independents do, because Democrats tend to skew younger – and younger people are more likely to be on social media every day. In fact, Democrats had the highest daily usage on six of the seven social media platforms they were polled on. The only platform where less Democrats used it every day than another party was LinkedIn – 33% of Democrats said they were on LinkedIn every day, while Republicans just barely beat them out at 34%.  

Though it’s easy to think today’s political parties are more polarized than ever, we found some common ground between them: what social media apps they open every day. Interestingly, Republicans, Independents, and Democrats all had the same four social media apps among their daily usage – and in the same order. Though the percentage of how many people used them daily varied, all parties used Facebook most often, then YouTube, then Instagram, and then X (formerly known as Twitter).