This Fourth of July, how patriotic are Americans feeling?

Written by

Matt George

Partner, Head of Research

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Written by

Annie Phifer

Research Manager

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Written by

Jessa Scott-Johnson

Senior Director - Research

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07.03.24

Gallup’s most recent survey, conducted mere days before Independence Day this year, showed a declining level of patriotism. From June 3-23, 2024, Gallup asked around 1,000 U.S. adults how proud they are to be an American. What they found: the percentage of U.S. adults who said they are “extremely” or “very proud” to be an American is near the lowest point on record  at 67% extremely or very proud, it comes in just 4 percentage points higher than 2020’s all-time low of 63%. In contrast, patriotism peaked in the years from 2002 to 2004, with more than 90% of Americans reporting they were extremely or very proud to be American, due to surging patriotism after the 9/11 terrorist attacks in 2001. 

As we’ve covered before, Seven Letter Insight’s own surveys have found that inflation is a top concern for most Americans – and it’s taken a hit on patriotism. As we head into Independence Day weekend and Americans fire up their grills, so too are the costs for a summer cookout heating up. The American Farm Bureau’s annual survey found that BBQ cookout staples  things like cheeseburgers, potato chips, and ice cream  are up 5% from last year, and up a whopping 30% from five years ago. This year, BBQ staples reached a record high  a summer cookout for 10 people now totals an average of $71.22, up from the previous high of $69.68 in 2022. 

Read the full Gallup report

See the full breakdown of summer cookout costs on FB.org