Blue Engine’s Erik Smith Featured in New York Times Magazine Cover Story


nyt-1This Sunday’s New York Times Magazine cover story features Blue Engine’s Erik Smith and a revolutionary new company that has developed an innovative approach to advertising using data techniques perfected during President Obama’s re-election campaign.  The story, which went online today, examines Analytics Media Group (AMG), and the ways they are transforming the way advertising is bought and targeted.  After putting data to work with great success reaching voters during the Obama campaign, AMG is using what they’ve learned in politics to help private sector companies get their message out more efficiently and effectively.