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A Global Strategy Group poll of 1,012 Americans in 2023 found that a plurality of Americans (47%) have never heard of the term “ESG” – and only 22% reported that they had a good understanding of it. Though up from 15% in 2022, solid understanding of the term remains very low.
However, even though a plurality of Americans have never heard of the term “ESG,” they still prioritize environmental, social, and governance issues in their everyday decision making – quite a bit, in fact. A Deloitte / Tufts University survey of 302 U.S. investors conducted in August 2023 found that a whopping 81% regularly or occasionally seek out sustainability information as part of their due diligence process when investing. And in the Global Strategy Group poll, when given a 0-10 scale (10 being extremely important) at least half of Americans thought ESG issues were very important to consider when it comes to a whole host of topics – from the products they buy, to the foods they eat, to the brands they support, to the investments they make, and to the employers they work for. That covers a whole lot of daily life for Americans.
This finding suggests that the term “ESG” might need a rebrand – to better capture what Americans already prioritize across their day-to-day decision making.
See the full reports below:
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