Adam Abrams is an accomplished communications strategist with more than 15 years of experience at the highest levels of government and politics – as a White House spokesman, on presidential campaigns, leading major policy announcements and stewarding clients through crises at the national and local levels.
At Seven Letter, Adam leads client teams for corporations, nonprofits and coalitions, helping communicate complex issues across diverse industries including manufacturing, labor, financial services, aviation and health care. Adam specializes in creative content deployment, so that clients can identify, reach and influence the right audiences at the moments that matter.
In 2020, Adam was recognized by PR News as a People of the Year award winner, citing his work in crisis communications, helping steer clients through the COVID-19 pandemic and for his work on behalf of a union of airline pilots, a major sports league and a health care industry client – to name a few.
Recently, Adam helped build and lead a nationwide multi-platform advocacy campaign to shape the perception of a technology issue as Congress and the White House debated an overhaul. Adam’s management of the firm’s work on behalf of a Fortune 50 manufacturer helped the company utilize sophisticated social listening to weather reputational threats while also positioning them for policy success on a range of issues in Washington. Adam joined Blue Engine Message & Media in 2012, which merged with JDA Frontline in 2018 to form Seven Letter.
Prior to joining Blue Engine, Adam was a communications strategist and spokesperson for President Barack Obama. As a White House regional communications director, Adam managed communications for more than half of the United States, including his native California. During three years at the White House, Adam cultivated and managed reporter relationships as well as led major press roll-outs on some of the signature accomplishments and critical policy issues of the Obama Administration.
Before the White House, Adam worked in the U.S. House of Representatives as communications director and speechwriter for Pennsylvania Congressman Patrick Murphy, the first Iraq war veteran elected to Congress. Adam was a member of the communications teams on the 2008 Obama campaign, the Democratic Congressional Campaign Committee during the historic 2006 cycle and on John Kerry’s 2004 presidential campaign.
Adam has a degree in creative writing from Emory University in Atlanta.
Adam works in the Seven Letter Washington, D.C. office.