16.07.25
Ashley Smith has over 15 years of experience working in advertising, leading Paid Media strategy and execution, including several years planning and managing podcast media campaigns for direct-to-consumer clients with hard sales goals.
At Seven letter, Ashley amplifies key client messages by managing national and local advertising campaigns, leveraging a mix of print, OOH, television, radio, programmatic digital, search and social.
Previously, Ashley oversaw the strategy development and day to day management of lead generation, sales and awareness campaigns. She supported a broad variety of clients within the finance, government, health, CPG, e-commerce and non-profit industries.
With a special focus on generating awareness around critical issues that impact key segments of the public, she has extensive experience researching and developing niche audience segments to guide brand strategy and approach to media. She has managed campaigns that include everything from RON (Run of Network) to product sponsorships.
Ashley also has experience analyzing performance data to develop insights around ad performance, creative messaging to guide optimizations and future campaign strategy.
As a Virginia native, Ashley holds a B.S. from Virginia State University.
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