Irma Palmer, Director

  • Enjoys traveling
  • Singing since she could talk
  • Loves Labrador retrievers

Irma Palmer has more than a decade of experience working at the intersection of policy, politics and communications.

At Seven Letter, Irma specializes in developing and implementing earned media strategies to help clients enhance their brand, handle crisis scenarios, and proactively disseminate their message. She’s supported the execution of campaigns promoting human rights, voting rights and environmental justice. Previously, Irma worked at Blue Engine Message & Media, which merged with JDA Frontline in 2018 to form Seven Letter.

Prior to Blue Engine Message & Media, Irma was the Director of Constituent Services and Traveling Press Secretary for former Governor of Virginia Terry McAuliffe. During her time in the governor’s office, she was a liaison between the governor, stakeholder groups, and state agencies on press and constituent casework matters; implemented earned and social media strategies to proactively and reactively promote the governor’s message; and helped manage the governor’s response to states of emergency.

Irma previously worked as U.S. Senate Majority Leader Harry Reid’s press assistant and U.S. Senator Mary Landrieu’s deputy press secretary and press secretary on the U.S. Senate Committee on Small Business and Entrepreneurship. In those roles, she provided strategic communications counsel in fast-paced, ever-changing environments and developed communications strategies that enabled strong reporter relationships.

Irma’s passion for public service began with a high school internship for Congressman John Spratt (D-SC). She returned to Capitol Hill annually throughout college and worked for numerous members of Congress, including: Rosa DeLauro (D-CT), Congressman John Larson (D-CT), Congressman Jim Clyburn (D-SC), and Senator Jim Webb (D-VA). She also volunteered in President Barack Obama’s Office of Presidential Correspondence.

Irma pursued her interest in policy at the University of Virginia, where she earned a Bachelor of Arts in English and Master of Public Policy. She is a graduate of the Sorensen Institute Political Leader’s Program. She enjoys singing, running, and being on the University of Virginia’s Frank Batten School of Leadership and Public Policy Advisory Board.