A career marketer and communications advisor, Julie Hall has spent over 25 years working in advertising and PR at global agencies with multinational brands including McDonald’s, Coca Cola, Nestle and Proctor & Gamble. Her book, The New Launch Plan:152 Tips, Tactics and Trends from the Most Memorable New Product Launches (BNP Media 2010) is used in business schools around the globe as a roadmap for how to prepare for and execute a successful new product launch. She has been published in the Harvard Business Review and is a frequent contributor to business publications and journals. As a dynamic and engaging speaker and facilitator, she is often asked to speak on the topics of leadership, purpose, values and their crucial role in transformative change. She has presented at many corporations and universities including MIT, Harvard Business School and Brown University.
Julie Hall, Senior Counselor