Kara O’Connell is a veteran creative professional and paid media strategist with over a decade of experience leading teams and managing paid and organic communications strategy for Fortune 500 brands, nonprofits, and coalitions.
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Named PR News 30 Under 30
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Most prized possession: grandfather’s Terrible Towel
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13.1 runner
As head of design and creative, Kara oversees and produces graphics and videos, in addition to supporting overall strategy for print and digital amplification.
At Seven Letter, Kara is responsible for overseeing clients’ paid content strategies, including the development and maintenance of online properties and execution of social media campaigns, both paid and earned. She coordinates across cross-functional teams while developing media strategies that combine compelling creative with targeted execution across digital, social and traditional media. She specializes in delivering effective campaigns by allocating resources, setting clear priorities, and fostering collaborative environments that connect brands and organizations with their audiences in the right ways.
Kara also organizes and produces events ranging from book talks to TEDx events, managing general logistics, run of show and collateral development.
Kara was named one of PR News Rising Stars Under 30, recognizing her written and visual design work on digital campaigns that included everything from proactive and reactive corporate and non-profit communications to a campaign to free detained U.S. citizens in the United Arab Emirates.
Kara has prior experience in opinion research, marketing, public relations and design. A Cincinnati native, Kara graduated from Denison University. She currently lives in Northeast Washington DC with her husband and daughter.