Manuela Ortiz came to Seven Letter Labs via the 2019 acquisition of Tessio Labs, bringing robust experience in driving strategic digital media outcomes for clients across the public and private sector.
At TessioLabs, Manuela developed expertise in digital microtargeting, assisting clients to expand their reach by capturing and engaging audiences for issue-based and political campaigns.
Prior to working at Tessio Labs Manuela was a Supervisor of the South American Online Marketing efforts of DirectTV Ecuador and Puerto Rico. As a Team Lead she was responsible for developing strategy and design, implementation, monitoring, optimization and reporting of online advertising campaigns on Google (Search & Display), YouTube, Facebook, Twitter, Yahoo / Bing and Doubleclick.
While travelling around the world, she worked as a freelancer helping create the online presence of U.S based startups from scratch to reach their goals. Manuela also has experience as an Account Executive at Global News Corp monitoring and doing analysis of news.
Manuela has a Bachelor’s Degree in Communications from Universidad de San Andrés, Buenos Aires, Argentina.