Tanvi is an experienced paid media strategist who facilitates corporate and public affairs campaigns that reach and engage key audiences.
At Seven Letter, Tanvi directs and executes research-based digital media strategies for clients that drive impactful outcomes.
Tanvi is a seasoned digital and communications strategist with deep expertise in building comprehensive paid media campaigns to deliver impactful public affairs and corporate reputation outcomes. She takes a strategic, data-driven approach to reaching audiences, helping clients navigate a complex media ecosystem through refined creative, precise audience targeting, and smart paid media planning and channel strategy.
At Seven Letter, Tanvi oversees targeted paid media initiatives, including planning, buying, and optimization, as well as creative development and production. She partners closely with cross-functional teams to deliver effective, results-driven campaigns. With a keen eye on the evolving advertising landscape, she develops and manages paid content strategies for leading industry associations, public affairs campaigns, and corporations.
Before joining Seven Letter, Tanvi worked at Bully Pulpit International, where she collaborated with corporate reputation and political clients to build multimillion-dollar paid media and creative programs. She shaped long-term messaging strategies for Fortune 500 companies and led digital strategy for issue-based advocacy campaigns. Her work included guiding programmatic buying, direct publisher partnerships, and platform-specific campaigns, as well as shaping creative concepts and managing production. Prior to this, she worked at Applecart, a leading advertising technology company, where she devised campaigns leveraging proprietary, data-driven targeting capabilities to reach high-value, hard-to-reach audiences for public affairs and corporate clients. Tanvi began her career in public affairs at Holland & Knight with the Public Policy & Regulation Group.
Originally from New Jersey, Tanvi holds a B.A. in Political Science from American University. She currently lives in Brooklyn and spends her free time traveling, supporting independent cinema, and cheering on the New York Knicks. She is a member of the PEN America Young Patrons Advisory Council and volunteers with City Harvest.