Seven Letter Brand Guide

How we present Seven Letter and our brand matters to our current and future stakeholders, especially those people and organizations having a strong interest in what we do, how we do it, and our consistent track record of meeting and exceeding client expectations.

These priority stakeholders range from employees, current and potential clients, businesses, trade associations, NGOs, policymakers and elected officials, media, and various special interest groups. To credibly present Seven Letter to these key stakeholders requires a thoughtful, consistent, and disciplined approach.

The Seven Letter Brand Guide establishes the guidelines and standards for how we communicate and present ourselves using our logo and brand expression to ensure consistency in what we say, how we say it, and how we graphically present and differentiate our firm.

For the Seven Letter brand identity to be successful, it must be presented in a uniform way.

Seven Letter will express a single compelling voice in everything we do. The totality of the graphic elements, visuals, and words we use will ensure we are always representing the unique character of Seven Letter —its history, culture, values, and vision.

Our firm exists to facilitate and elevate the communication success of our clients and their organizations. By doing so in a principled way, we build awareness; we encourage others; and we achieve.

Thank you for doing your part in sustaining and elevating our success.

The full Seven Letter Brand Guide can be accessed through the Sharepoint here. 

Below we summarize some quick access links for key brand items.