Allie Raffa Joins Strategic Communications Agency as Senior Director
WASHINGTON, DC – Seven Letter, an expertise-powered bipartisan strategic communications firm with offices in Washington, Boston, New York, Los Angeles, and Huntsville, today announced the addition of Allie Raffa as a senior director to its growing team of skilled communicators.
Allie brings 15 years of journalism experience across national and local television, digital, print, and radio to Seven Letter. Most recently, she served as White House Correspondent for NBC News, where she reported on national and international affairs across the network’s multiple platforms. Prior to that, she covered Capitol Hill for NBC News. Her Emmy-nominated breaking news coverage of the Israel-Hamas War earned an Edward R. Murrow Award from the Radio Television Digital News Association (RTDNA) and a Sigma Delta Chi Award from the Society of Professional Journalists (SPJ).
“Our clients depend on us to break through a media landscape that is noisier and more fragmented than ever. Allie has spent her career mastering that landscape and translating complex issues into stories that reach targeted influential audiences,” said Erik Smith, Founding Partner and CEO. “Her instincts are sharp, her network is deep, and our clients will benefit greatly from both.”
Before joining NBC News, Allie was a general assignment reporter at KNSD – NBC 7 San Diego. Prior to that, she spent six years at Fox News Channel in a range of on- and off-air roles, including nearly two years traveling the country as the network’s political reporter embedded with Joe Biden’s 2020 presidential campaign.
Allie will work out of Seven Letter’s Washington, D.C. office.
Seven Letter specializes in bipartisan public affairs, corporate communications, crisis management, message development and digital engagement. Seven Letter Labs combines technology-enabled audience targeting and award-winning creative content to shape reputation, market position and public policy among elite audiences. Seven Letter Insight, is the firm’s in-house team of data scientists blending the art and science of communication through qualitative and quantitative strategies to understand consumer intelligence and create and refine the most compelling narratives and persuasive messages for any challenge. Seven Letter has been named to the PR News Agency Elite for the last five consecutive years and is a multi-year “PR News Top Places to Work” and PR Week “Best Place to Work” award winner. Senior leaders of the firm have received numerous awards for industry excellence.
For more information on Seven Letter, including to learn more about these new team members, please visit the firm’s website or follow the firm on Facebook, X, Instagram and LinkedIn.