08.06.13

Ever notice the hashtags in the corner of the TV screen? A new study shows that buzz on Twitter actually translates to ratings success, and vice-versa. According to Nielsen, in 29 percent of shows surveyed, social media activity actually boosted TV ratings, and in 48 percent of shows, TV ratings caused an uptick in Twitter traffic. These days, networks and advertisers are aiming for Twitter just as much as those on the couch – Sharknado, anyone? – and this study shows why. So the next time you see an outrageous reality TV moment, a great sports play or a hilarious sitcom, chances are people are talking about it on Twitter as it happens. TV talk is no longer reserved only for the office watercooler. Learn more.