What do national voters prioritize most?   

Written by

Matt George

Partner, Head of Research

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Written by

Annie Phifer

Research Manager

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Written by

Jessa Scott-Johnson

Senior Director - Research

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Written by

Eunice Yau

Manager – Research

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05.16.24

As national and global headlines shift and change, Seven Letter Insight has tracked the issues that matter most to national voters. In ten surveys from March 2022 to March 2024, we asked national voters what top three issues were most important for the President and Congress to address.  

What we’ve found: Inflation and the high cost of living has remained the top issue – by a wide margin – in every poll for two years. The only issue to come within ten percentage points during that time period was national security and foreign policy, in the immediate aftermath of the beginning of the Israel/Palestine conflict in October 2023. 

National and global headlines do have impact on the shifting secondary priorities of voters, as illustrated by the Seven Letter Labs team in the video below. 

Throughout the news cycle, though, voters are clear: inflation and the high cost of everyday living remain a top priority for them as national and world events shift and change. They’ll expect the next President and Congress to take those issues seriously.