Casey Hernandez


Casey is an accomplished communications executive with two decades of corporate and political communications experience. She has advised cabinet members, CEOs, and the former Mayor of Los Angeles. With a passion for messaging, she has launched major policy and corporate initiatives, defined corporate and campaign narratives, and developed major creative campaigns including paid advertising for President Obama’s successful 2012 reelection campaign.

At Seven Letter, Casey works with corporations, associations and coalitions to strengthen reputation, raise awareness, and reach their audiences with effective messaging and content.

Prior to joining Seven Letter, Casey was senior vice president for global corporate communications at Herbalife, a publicly traded nutrition and wellness company headquartered in Los Angeles. In her role, Casey was responsible for the company’s external and internal communications, overseeing the strategic positioning of the company. She managed the company’s overall communications strategy, including CEO positioning and communications, media relations, internal communications, creative content development, ESG communications and social media engagement.

Casey joined Herbalife in 2017 as vice president for communications content strategy and successfully built a new business function focused on raising the profile of the company through content and distribution.

Casey served in senior communications roles in the Obama administration at the United States Department of the Treasury and the Department of Transportation. She was associate creative director on the 2013 Presidential Inaugural Committee, and in 2012, she was the national regional director for paid media and polling on President Obama’s reelection campaign, overseeing advertising for battleground states and the campaign’s Spanish language paid media.

Casey was press secretary to former Mayor of Los Angeles Antonio Villaraigosa, overseeing strategic communications planning for the Mayor in the second largest media market in the country. She led communications and media relations for issues related to public safety and homeland security, education, transportation, and economic development.

Prior to City Hall, Casey got her start working for leading political consultants in Los Angeles, helping to advise on local and state campaigns.

Born and raised in Bakersfield, CA, she’s a proud Californian who now calls Los Angeles home. Although she finds herself living in our nation’s capital from time to time, where she currently lives with her husband and two children. She earned her Bachelor of Arts degree in Communication and Psychology from the University of Southern California and her Master’s degree in Public Policy from Harvard University, where she served as managing editor of the Harvard Journal of Hispanic Policy.

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