Seven Letter Launches Seven Letter Insight, a New Public Opinion Research Offering that Expands Data and Research Capabilities


New National Seven Letter Insight Voter Priorities Survey Finds Deep Distrust of Election Results Among Republicans, Trump Leading Field of Potential 2024 Candidates

See the Full Results

WASHINGTON, DC – (November 23, 2020) – Seven Letter, a bipartisan, full-service strategic communications firm, announced today its launch of Seven Letter Insight, a public opinion and messaging research offering. Seven Letter Insight’s data-driven capabilities are designed to empower clients to chart their futures, tell more meaningful stories, connect to their audiences, and identify the critical actions and messages necessary to achieve their goals. In addition to announcing the expanded service today, Seven Letter Insight also released results from its first-ever nationwide Seven Letter Insight Voter Priorities Survey of the 2020 electorate, capturing post-election  trends.  

The survey of 1,500 people nationwide provides striking insights into voter attitudes and views following the election. A stunning 79% of Trump voters said that they believe the election was “stolen” through “illegal voting and fraud.” Only 38% of Trump voters say they accept the result of the election. Overall, 70% of those polled said they accept the outcome. Sixty six percent of GOP voters think President Trump should run again for president in 2024. Provided a list of potential candidates, Trump leads the 2024 field among Republican voters, with 35%. He’s trailed by Vice President Mike Pence (19%), Donald Trump Jr. (11%), Ambassador Nikki Haley (7%), and Senator Ted Cruz (6%). Seventy two percent of voters believe the president should stop using Twitter to discuss politics, including 63% of Republicans.  

The survey also found that voters prioritize containing the coronavirus over rebuilding the economy right now, by a 61%-39% split. The survey asked about a series of measures to help address the pandemic, and 68% expressed support for a nationwide mask mandate while only 38% support a temporary shutdown of the economy. Asked about the first coronavirus vaccines available, 43% said they would take it, 29% said they would not, with 28% saying they’re not sure. Dr. Anthony Fauci has been politicized. He provides Biden voters the most confidence in taking a vaccine (52%) but not Trump voters (17%). Backing from the CDC is the greatest confidence-builder for the vaccine overall. Among many other topics, the survey also touches on voter views of what the Biden cabinet should look like, levels of support for the major policy items of the Biden agenda, the favorability of particular industries, and views on the Supreme Court.  View the full results here.    

Led by veteran researcher and data analyst Matt George, Seven Letter Insight will provide qualitative and quantitative research tools to clients designed to uncover honest insights and help bolster public affairs communications, crisis management, reputation building, creative concepts, and message development efforts. The new offering will also deliver audience segmentation targeting, granular messaging insights and in-depth data analysis to formulate compelling narratives and devise winning campaigns. George, now founder and president of Matt George Associates, a former partner at Luntz Global Partners, specializes in data-driven messaging research projects for Fortune 500 companies, entertainment creators, nonprofits, tech companies and trade associations.  

“Insight is one of those seven-letter words that has been core to our work from the start. Guiding our clients through complex situations requires knowing what motivates their key audiences and success means discovering the insights that will help them navigate this historic moment,” said Founding Partner Erik Smith. 

“We work with our clients to go deeper, ask the right questions and spend the deliberate time to get at the core messages and motives that help our clients fulfill their missions and achieve their goals,said Founding Partner David Di Martino who developed the practice with George over the past six months. “With Seven Letter Insight, we will more easily provide clients with the essential information, new ideas and in-depth, data-backed recommendations to help them chart – and shape – their future.” 

“I’m so grateful for the opportunity to work with the expert team at Seven Letter to bring Seven Letter Insight to life. I’m passionate about using both hard data and anecdotal evidence to generate compelling narratives designed to persuade – and that’s exactly what Seven Letter Insight is all about,” said Matt George. “Our approach with Seven Letter Insight is to deliver honest and accurate data analysis to craft effective, impactful messaging and reputation campaigns.  The result? Clients gain the confidence to know they are making the right choices, delivering the right messages, at the right moments, to the right audiences.”  

Seven Letter, a full-service strategic communications firm with specialties in crisis communications, creative content development, brand and reputation management, public affairs, digital strategy and grasstops/grassroots mobilization, has grown in both scope and market share in recent years. The firm was founded as Blue Engine Message & Media in 2006. In 2018, it acquired JDA Frontline, a competing strategic communications firm, to cement its bipartisan credentials and rebranded the joint offering as Seven Letter. In 2019, Seven Letter launched Seven Letter Labs, expanding and enhancing its digital strategy services.  

The firm’s 2020 merger with the communications practice of Boston-based O’Neill and Associates expanded the firm’s geographic footprint, its team and reach. Seven Letter is a multi-year “PR News Top Places to Work” award winner, with senior leaders of the firm also receiving awards for industry excellence from PR Week, PR News and other outlets.