Blue Engine and JDA Frontline Unite to Create New Bipartisan Firm


To usher in a new era of creative and collaborative thinking for our clients, Blue Engine Message & Media and JDA Frontline are merging to create a new bipartisan agency.

Our new creative agency, uniting two respected firms with long track records of success, will give our clients the knowledge that they have partners who can successfully communicate with conservative, moderate and progressive audiences – no matter which way the wind blows in Washington.

Blue Engine’s acquisition of JDA Frontline comes as clients are increasingly looking for bipartisan teams to service their strategic communications, digital and public affairs needs while navigating a volatile and divisive political climate. Our firms will maintain their respective names through the end of the year, officially combine on January 1 and relaunch with a new name later in 2019.

With this merger, we’re bringing together two firms that share a similar operating style and many of the same values: providing our clients senior-level, client-centric strategic communications counsel while engaging in forward-thinking, energetic issue advocacy. Our firms are comprised of seasoned communicators with diverse experiences who are as skilled at reaching audiences in small towns as they are at shaping the conversation inside our nation’s power centers.

The new agency will continue to offer a wide range of services, including reputation and brand management, digital strategy, coalition development, crisis management, message development, issue advocacy, grassroots mobilization, grasstops advocacy, public relations planning and media relations.

Blue Engine and JDA have previously worked together for a number of clients and through those partnerships, we recognized that our firms share a great deal in common. And we can’t wait for you to meet our new colleagues!

In our divided country, communicators need to be able to unite fragmented audiences. We need to be able to listen to everyone and reach anyone. By joining forces, our new united team will offer our clients more than the ability to speak to the left and the right, we hope to help them begin to bridge the partisanship that divides us and drives our discourse.

We look forward to sharing more updates on this news in the weeks and months ahead!