about

Seven Letter provides innovative strategic communications solutions to the complex challenges facing corporations, non-profits and advocacy groups.

Our approach combines the best practices of long-term corporate planning with short-term political rapid response techniques to design and manage effective communications campaigns.

With each assignment, we work closely – and intensively – to develop and execute comprehensive strategic plans to address each client’s unique needs, goals and aspirations.

An Award-Winning Place to Work

We built Seven Letter to be a place that consistently delivers creative solutions to help our clients meet their goals. In order to do that, however, we need to make sure that Seven Letter is, itself, a place where creativity, talent and dedication are encouraged and thrive.

Our people are among the best in the field and sought-after for their experience, insights and ability to collaborate with one another and our clients. Our team has experience at all levels of the corporate, nonprofit, journalism and government sectors, including senior roles in congressional leadership, the White House, executive branch and political campaigns. And our talented team, as well as our firm as a whole, has been recognized for our skill, our work and the strength of our workplace.

Seven Letter is a multiple-year award winner for PR News’ “Top Places to Work.” Our team members have been honored with a PR News Rising Star award, multiple “40-under-40 awards” and by PR Week with a “Women to Watch” award, among others. Our client work has been similarly recognized. For example, a podcast we created for one of our clients won the Ragan’s PR Daily Award for a “Thought Leadership Campaign” in its specific industry for PR and marketing.

The recognition that matters most to us, however, is earning the trust of our clients year-in and year-out and creating a place where our colleagues are proud to work every day, and given the freedom to do their best work.

Seven Letter offers informed, strategic counsel and hands-on support to those facing complex communications challenges.

Most often, Seven Letter’s engagements are designed to enhance or protect a brand, reputation or market position at times of great opportunity or threat.

Located in Washington, D.C. and Boston, MA, our team draws upon experience in the highest levels of the political, corporate and non-profit sectors to offer innovative, comprehensive strategic communications and issue advocacy solutions.

Adam Abrams
Partner
Adam Abrams is an accomplished communications strategist with more than 15 years of experience at the highest levels of government and politics…
Catherine Adamchak
Chief of Staff
Catherine Lavelle Adamchak directs all financial and operational initiatives for Seven Letter, including financial management, paid media placement…
Madison Bentil
Content Specialist
Madison Bentil is a rising communications professional with proven experience…
Josh Berman
Content Specialist
Josh Berman is an emerging communications professional with proven experience helping to execute public affairs campaigns for corporate, nonprofit and industry advocacy clients.
Brendan Buck
Partner
Brendan is one of Washington’s top communications strategists and has been at the center of the biggest policy and political battles of the last decade.
Colleen Charles
Manager of Operations
Colleen Charles comes to Seven Letter with 7 years of experience identifying talent…
Carly Coakley
Manager
Carly Coakley provides strategic communications support to a wide array of clients in the corporate and non-profit sectors…
John M. Corrigan
Senior Digital Strategist
John Corrigan has spent over 15 years commercializing technology products, leading teams and delivering outcomes…
Jeremy Crockford
Associate
Jeremy is a seasoned media relations strategist with extensive experience in crisis management…
David Di Martino
Founding Partner
David is a seasoned communications professional with 20 years of experience advising non-profit, political, advocacy and corporate clients on messaging, media, communications, and strategy.
Scott Deitz
Senior Counselor
Scott Deitz has more than 30 years of experience as a proven business leader working at the convergence of investor relations, communications, reputation management, public affairs, and corporate...
Hugh Drummond
Partner
Hugh brings more than 25 years of experience in strategic communications, crisis planning and response…
Christine Dunn
Partner
Christine has more than two decades of experience in global financial journalism and strategic communications…
Morgan Dye
Senior Director
Morgan Dye has more than 10 years of experience developing and executing communications campaigns and managing crisis communications…
Benji Englander
Manager
Benji Englander is a rising communications professional with proven experience helping corporations, nonprofits and coalitions achieve their communications and public affairs goals.
Allison Clear Fastow
Founding Partner
Allison Clear Fastow is an accomplished communications professional with more than 15 years of experience leading communication strategy for some of the nation’s largest corporations, nonprofits...
Kara Ferguson
Director
Kara Ferguson is a veteran communications professional with extensive experience designing and executing strategic communications and advertising campaigns.
Trevor Francis
Founding Partner
Trevor Francis has more than two decades of experience working at the intersection of politics, government and public relations.
Veronica Giarla
Content Specialist
At Seven Letter, Veronica assists with daily marketing and client support for the public relations team.
Alfonso Hidalgo
Content Specialist
Alfonso Hidalgo is a communications professional with experience helping corporations, nonprofits and coalitions…
Cayenne Isaksen
Managing Director
Cayenne has over a decade of experience in the public and private sectors…
Holly Jackson
Director
Holly Jackson is a seasoned communications professional who specializes in developing strategic partnerships between clients and stakeholder organizations.
Liza Crawford Joenler
Director
Liza Crawford Joenler is a dedicated communicator who develops and executes creative, targeted campaigns to help corporate, non-profit and trade association clients achieve their complex policy goals...
Dave Knaus
Director
Dave Knaus is a veteran strategic communications and public policy professional with nearly a decade of political and corporate experience…
Justin Krakoff
Content Specialist
Justin Krakoff is a communications professional with experience helping companies, coalitions and nonprofits execute their strategic communications plans and achieve their public affairs goals.
Cosmo Macero Jr.
Partner
Cosmo offers insight into the worlds of media, business and government…
Amber McDowell
Partner
Amber McDowell is a veteran strategist with 15+ years of experience designing and managing winning communications campaigns for political leaders, corporations and non-profit organizations.
Will Mesinger
Manager
Will Mesinger is a communications professional who specializes in translating clients’ complex policy priorities into compelling, targeted strategies that get results.
Suzanne Morse
Managing Director
Suzanne brings more than 20 years of experience in building and implementing comprehensive…
Ann Murphy
Partner
Ann has more than 30 years of experience in public relations…
Sofia Novoa
Content Specialist
Sofia is a public relations professional within the communications practice…
Katherine O’Brien
Manager
Katherine assists with business development and has more than 3 years of experience…
Thomas O’Neill
Founding Partner
Tom is a founding partner at Seven Letter and the founder and chief executive officer of O’Neill and Associates…
Manuela Ortiz
Digital Strategist
Manuela Ortiz came to Seven Letter Labs via the 2019 acquisition of Tessio Labs, bringing robust experience in driving strategic digital media outcomes for clients across the public and private...
Andrew Paven
Partner
Andy brings more than 30 years’ experience in managing complex programs…
Ralph Posner
Partner
Ralph Posner brings more than 25 years of political and policy experience in Washington.
Steve Posner
Partner
Steve is a communications professional with over 20 years of experience at the intersection of policy and communications…
Laurie Rossbach
Partner
Laurie Rossbach brings nearly two decades of experience in strategic planning, public affairs, media relations, and issues and image management.
Erik Smith
Founding Partner
Erik Smith advises corporations, non-profits and individuals on the development, planning and implementation of comprehensive communications strategies.
Marissa Sullivan
Senior Director
Marissa provides strategic communications support to a variety…
Mike Treon
Senior Digital Strategist
Mike Treon has more than 15 years of experience working at the intersection of digital media and technology…
Tim Burger
Of Counsel
Tim Burger is Of Counsel to Seven Letter…
James Ratchford
Of Counsel
James Ratchford is a communications strategist with more than eighteen years of campaign management and public affairs experience, with a particular expertise in energy issues. 
Jessica Stout
Of Counsel
Jessica Stout is a seasoned communications professional with experience in government, political, nonprofit and corporate communications.

Seven Letter is always looking for creative thinkers, good writers and those with a passion for public affairs communications.

Expertise

Seven Letter creates, develops and implements strategic communications plans for Fortune 500 companies, coalitions, non-profits and national trade associations.  We frequently collaborate with corporate communications, marketing and government relations teams to implement priority programs when reputation, brand or market position face a threat or opportunity.

Throughout our engagements, Seven Letter provides informed strategic counsel and hands-on support for navigating complex, and often politically-charged, environments.

Our engagements have included counseling C-suite executives through public affairs crises, building coalitions and driving coalition activities, developing outreach programs to influence reputation or market position, and strategic media outreach to complement advocacy campaigns.

Brand & Reputation Management

Brand, reputation, and market position are particularly vulnerable to external forces in a fast-changing public affairs landscape.

Seven Letter develops nimble communications plans designed to both proactively assert a client’s brand and defend against external attempts to diminish market position.

Brand and reputation management campaigns often draw on tactics from public relations and media outreach as well as digital communications, and may include branded products and events as part of a  “thought leadership” program.

Whether your plan includes targeting the media or public policy makers, we have extensive experience effectively enhancing your role in the public affairs space.

Digital Communication

At Seven Letter, we leverage years of digital experience to provide a number of unique offerings and solutions.

Seven Letter Labs

Successful digital communication is about shaping the conversations that matter. Through Seven Letter Labs, our full-service digital communications offering, we provide clients with leading-edge digital strategy and digital advertising services that are highly targeted, measurable, outcome-driven and cost effective.

Our digital strategists at Seven Letter Labs are led by two pioneers in the digital advertising space who helped build and grow some of the nation’s most iconic advertising platforms – including Advertising.com, AOL and Verizon. We also have proprietary access to vast networks of audiences and the technical know-how and connections to make sure more advertising money goes toward ads, not vendors.

Seven Letter Labs provides clients with creative problem-solving and constant innovation to ensure their stories, issues and perspectives break through the crowded digital landscape. We use state-of-the-art tools and technologies to create successful digital campaigns that build communities, engage and educate influencers, and activate audiences. And we provide the actionable insights and measurable results needed to refine and maximize every effort.

Seven Letter Labs helps our clients reach their digital communications goals with expertise in designing and placing multiple types of digital advertising and sponsorships, including display, mobile, video, audio, social media, search engine management and newsletter and site-specific sponsorships.

We pair our digital strategy services with compelling content, including static and motion graphics, attention-grabbing banner ads and high-quality video.

 

Podcasts

Seven Letter produces high-quality, original podcasts through our in-house studios in Washington, D.C., and Boston. Our highly-skilled team has experience helping our clients conceive of, script, produce, advertise and publish influential podcasts that have generated tens of thousands of dollars in sponsor revenue. Our audio experts conduct high-quality recordings both in-person and remotely, and work with our clients to ensure that each episode is edited, mixed and mastered to fit their needs. Whether you’re looking to create your own podcast or to help market an existing podcast, we offer personalized guidance every step of the way.

We also have our own podcast! On “Podcast is a Seven Letter Word,” members of our firm sit down with leading journalists, authors, policy wonks and other experts to discuss the issues of the day. Take a listen via Apple, Spotify, Stitcher or SoundCloud.

Coalitions & Grasstops/Grassroots

Coalitions, grasstops partnerships and grassroots engagement are invaluable tools that can demonstrate the breadth of support for a policy approach.  Less formal strategic partnerships can also expand your reach to new geographies, audiences or issue areas and effectively increase the amount of published or distributed content focused on your priority issues.

Our team is experienced in developing partnerships, building coalitions into active entities, creating and implementing communications activities around priorities, identifying support and mobilizing a campaign.

We have played key creative development and daily management roles on strategic partnerships and policy coalitions related to biopharmaceuticals, clean energy, Medicaid health services, carbon emissions and innovation/intellectual property.

In addition, Seven Letter calls on its 50-state network of political operatives and marketing experts to help our clients build meaningful relationships, reach new audiences and generate grassroots support.

Our field team members are deeply connected in the communities in which they live and operate. They leverage their relationships to recruit grasstops leaders to echo our clients’ messages and advance their strategic goals. Our teams’ ties include influencers in the business community, top academics, consumer advocates and neighborhood activists. In many cases, they also bring strong relationships with the elected leaders our clients seek to engage.

Mobilizing influential voices at the local level can be valuable. At the same time, there is power in numbers. At Seven Letter, we rely on cutting-edge digital tools and analytics to build a grassroots army. Using highly targeted digital advertising, we educate and activate relevant audiences to demonstrate widespread constituent support to lawmakers.

Crisis Management

Seven Letter develops easily adaptable and rapidly deployable plans that respond to unplanned news cycles.   Our crisis management approach evaluates every communications opportunity and includes a recommendation on how to leverage assets, from internal and stakeholder networks, to social media, to traditional news outlets.

Legislative fights, regulatory challenges and other crises, of course, come in many shapes and sizes, some anticipated, some unexpected. Our approach is to plan in advance for every contingency, protect our client’s reputation and prepare for intense media scrutiny. Our goal is to exit every engagement having strengthened the client’s brand and stature in the marketplace.

Message Development

We work intensively with clients to design the most effective messages to mobilize and influence key audiences – Congressional leaders, policy influencers and opinion leaders, among others. As a result, our clients are able to do more than simply respond to external forces. They are able to chart their own course through a public affairs fight or crisis and beyond. Often, we team with a public opinion polling firm to ensure that critical decisions are data driven.

Issue Advocacy

Seven Letter’s strong background in politics, corporate communications planning, coalition building and media outreach provides us the skills to craft and implement effective issue advocacy campaigns for corporations, trade associations and coalitions, and nonprofits.

We have experience working on legislative and regulatory issues across a broad range of industries including energy, climate, defense, financial services, health, tax, trade, patent reform, publishing, and social innovation.

We are accustomed to working with teams comprised of multiple consultancies, as well as internal communications and government relations teams.

PR Planning & Media Relations

Through our Congressional, political and corporate work on some of the most significant policy initiatives of the last decade, we have built key relationships with elite, influential reporters.  Our public relations planning and outreach goal is always to establish the best channels to quickly and reliably disseminate relevant news to reporters.  We think ahead of news cycles and if necessary can re-frame an existing news cycle using political campaign-style rapid response protocols.

Our approach to managing controversial subjects that attract the attention of Congress or regulators puts a priority on educating reporters and other key audiences about the relevant facts.  We work closely with the client’s team to put official assertions within a reasonable context or, if appropriate, rebut them forcefully.

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Contact

1140 Connecticut Avenue NW, Suite 800
Washington, DC 20036

202.331.0110

 

31 New Chardon Street
Boston, MA 02114

617.646.1000

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