Brand, reputation, and market position are particularly vulnerable to external forces in a fast-changing public affairs landscape.

Seven Letter develops nimble communications plans designed to both proactively assert a client’s brand and defend against external attempts to diminish market position.

Brand and reputation management campaigns often draw on tactics from public relations and media outreach as well as digital communications, and may include branded products and events as part of a  “thought leadership” program.

Whether your plan includes targeting the media or public policy makers, we have extensive experience effectively enhancing your role in the public affairs space.

We do not generate news and simply hope that someone sees it.  To ensure our clients are able to amplify their own messages with key audiences, we help them build digital communities organized around industry interests or policy priorities.  We design communications plans that share information and engage directly with networks.  We construct comprehensive social media advocacy campaigns, often on a smaller budget than traditional marketing vehicles, that can learn from and react to targeted audiences in real-time.

Seven Letter helps clients plan and implement creative, targeted digital advertising through paid search and social media networks.

Coalitions and grasstops partnerships are invaluable tools that can demonstrate the breadth of support for a policy approach.  Less formal strategic partnerships can also expand your reach to new geographies, audiences or issue areas and effectively increase the amount of published or distributed content focused on your priority issues.

Our team is experienced in developing partnerships, building coalitions into active entities, creating and implementing communications activities around priorities, identifying support and mobilizing a campaign.

We have played key creative development and daily management roles on strategic partnerships and policy coalitions related to biopharmaceuticals, clean energy, Medicaid health services, carbon emissions and innovation/intellectual property.

Seven Letter develops easily adaptable and rapidly deployable plans that respond to unplanned news cycles.   Our crisis management approach evaluates every communications opportunity and includes a recommendation on how to leverage assets, from internal and stakeholder networks, to social media, to traditional news outlets.

Legislative fights, regulatory challenges and other crises, of course, come in many shapes and sizes, some anticipated, some unexpected. Our approach is to plan in advance for every contingency, protect our client’s reputation and prepare for intense media scrutiny. Our goal is to exit every engagement having strengthened the client’s brand and stature in the marketplace.

We work intensively with clients to design the most effective messages to mobilize and influence key audiences – Congressional leaders, policy influencers and opinion leaders, among others. As a result, our clients are able to do more than simply respond to external forces. They are able to chart their own course through a public affairs fight or crisis and beyond. Often, we team with a public opinion polling firm to ensure that critical decisions are data driven.

Seven Letter’s strong background in politics, corporate communications planning, coalition building and media outreach provides us the skills to craft and implement effective issue advocacy campaigns for corporations, trade associations and coalitions, and nonprofits.

We have experience working on legislative and regulatory issues across a broad range of industries including energy, climate, defense, financial services, health, tax, trade, patent reform, publishing, and social innovation.

We are accustomed to working with teams comprised of multiple consultancies, as well as internal communications and government relations teams.

Through our Congressional, political and corporate work on some of the most significant policy initiatives of the last decade, we have built key relationships with elite, influential reporters.  Our public relations planning and outreach goal is always to establish the best channels to quickly and reliably disseminate relevant news to reporters.  We think ahead of news cycles and if necessary can re-frame an existing news cycle using political campaign-style rapid response protocols.

Our approach to managing controversial subjects that attract the attention of Congress or regulators puts a priority on educating reporters and other key audiences about the relevant facts.  We work closely with the client’s team to put official assertions within a reasonable context or, if appropriate, rebut them forcefully.