Brand, reputation, and market position are particularly vulnerable to external forces in a fast-changing public affairs landscape.

Seven Letter develops nimble communications plans designed to both proactively assert a client’s brand and defend against external attempts to diminish market position.

Brand and reputation management campaigns often draw on tactics from public relations and media outreach as well as digital communications, and may include branded products and events as part of a  “thought leadership” program.

Whether your plan includes targeting the media or public policy makers, we have extensive experience effectively enhancing your role in the public affairs space.

At Seven Letter, we leverage years of digital experience to provide a number of unique offerings and solutions.

Seven Letter Labs

Successful digital communication is about shaping the conversations that matter. Through Seven Letter Labs, our full-service digital communications offering, we provide clients with leading-edge digital strategy and digital advertising services that are highly targeted, measurable, outcome-driven and cost effective.

Our digital strategists at Seven Letter Labs are led by two pioneers in the digital advertising space who helped build and grow some of the nation’s most iconic advertising platforms – including Advertising.com, AOL and Verizon. We also have proprietary access to vast networks of audiences and the technical know-how and connections to make sure more advertising money goes toward ads, not vendors.

Seven Letter Labs provides clients with creative problem-solving and constant innovation to ensure their stories, issues and perspectives break through the crowded digital landscape. We use state-of-the-art tools and technologies to create successful digital campaigns that build communities, engage and educate influencers, and activate audiences. And we provide the actionable insights and measurable results needed to refine and maximize every effort.

Seven Letter Labs helps our clients reach their digital communications goals with expertise in designing and placing multiple types of digital advertising and sponsorships, including display, mobile, video, audio, social media, search engine management and newsletter and site-specific sponsorships.

We pair our digital strategy services with compelling content, including static and motion graphics, attention-grabbing banner ads and high-quality video.

Podcasts

Seven Letter produces high-quality, original podcasts through our in-house studios in Washington, D.C., and Boston. Our highly-skilled team has experience helping our clients conceive of, script, produce, advertise and publish influential podcasts that have generated tens of thousands of dollars in sponsor revenue. Our audio experts conduct high-quality recordings both in-person and remotely, and work with our clients to ensure that each episode is edited, mixed and mastered to fit their needs. Whether you’re looking to create your own podcast or to help market an existing podcast, we offer personalized guidance every step of the way.

We also have our own podcast! On “Podcast is a Seven Letter Word,” members of our firm sit down with leading journalists, authors, policy wonks and other experts to discuss the issues of the day. Take a listen via Apple, Spotify, Stitcher or SoundCloud.

Coalitions, grasstops partnerships and grassroots engagement are invaluable tools that can demonstrate the breadth of support for a policy approach.  Less formal strategic partnerships can also expand your reach to new geographies, audiences or issue areas and effectively increase the amount of published or distributed content focused on your priority issues.

Our team is experienced in developing partnerships, building coalitions into active entities, creating and implementing communications activities around priorities, identifying support and mobilizing a campaign.

We have played key creative development and daily management roles on strategic partnerships and policy coalitions related to biopharmaceuticals, clean energy, Medicaid health services, carbon emissions and innovation/intellectual property.

In addition, Seven Letter calls on its 50-state network of political operatives and marketing experts to help our clients build meaningful relationships, reach new audiences and generate grassroots support.

Our field team members are deeply connected in the communities in which they live and operate. They leverage their relationships to recruit grasstops leaders to echo our clients’ messages and advance their strategic goals. Our teams’ ties include influencers in the business community, top academics, consumer advocates and neighborhood activists. In many cases, they also bring strong relationships with the elected leaders our clients seek to engage.

Mobilizing influential voices at the local level can be valuable. At the same time, there is power in numbers. At Seven Letter, we rely on cutting-edge digital tools and analytics to build a grassroots army. Using highly targeted digital advertising, we educate and activate relevant audiences to demonstrate widespread constituent support to lawmakers.

Seven Letter develops easily adaptable and rapidly deployable plans that respond to unplanned news cycles.   Our crisis management approach evaluates every communications opportunity and includes a recommendation on how to leverage assets, from internal and stakeholder networks, to social media, to traditional news outlets.

Legislative fights, regulatory challenges and other crises, of course, come in many shapes and sizes, some anticipated, some unexpected. Our approach is to plan in advance for every contingency, protect our client’s reputation and prepare for intense media scrutiny. Our goal is to exit every engagement having strengthened the client’s brand and stature in the marketplace.

We work intensively with clients to design the most effective messages to mobilize and influence key audiences – Congressional leaders, policy influencers and opinion leaders, among others. As a result, our clients are able to do more than simply respond to external forces. They are able to chart their own course through a public affairs fight or crisis and beyond. Often, we team with a public opinion polling firm to ensure that critical decisions are data driven.

Seven Letter’s strong background in politics, corporate communications planning, coalition building and media outreach provides us the skills to craft and implement effective issue advocacy campaigns for corporations, trade associations and coalitions, and nonprofits.

We have experience working on legislative and regulatory issues across a broad range of industries including energy, climate, defense, financial services, health, tax, trade, patent reform, publishing, and social innovation.

We are accustomed to working with teams comprised of multiple consultancies, as well as internal communications and government relations teams.

Through our Congressional, political and corporate work on some of the most significant policy initiatives of the last decade, we have built key relationships with elite, influential reporters.  Our public relations planning and outreach goal is always to establish the best channels to quickly and reliably disseminate relevant news to reporters.  We think ahead of news cycles and if necessary can re-frame an existing news cycle using political campaign-style rapid response protocols.

Our approach to managing controversial subjects that attract the attention of Congress or regulators puts a priority on educating reporters and other key audiences about the relevant facts.  We work closely with the client’s team to put official assertions within a reasonable context or, if appropriate, rebut them forcefully.