Blue Engine + JDA is Now Seven Letter!


Blue Engine Message & Media + JDA Frontline is now Seven Letter!

Since Blue Engine Message & Media joined forces with JDA Frontline last fall to form a new bipartisan firm, we’ve been busy integrating our firms and creating new opportunities for clients and staff. We’ve also been developing a new name and brand that would encapsulate the unique qualities and services we bring to every client engagement.

Our roots are in language and words – in developing clear and compelling content that helps our clients solve complex challenges and reach the right audiences at the moments that matter. We wanted a name that told that story. We also noted that many of the words we use every day to describe the work we do for clients and the manner in which we do it are made up of seven letters… content, insight, inspire, partner, message, amplify, dynamic, digital, counsel, measure, results and success, to name just a few.

See our video demonstrating the power of language and highlighting what’s at the core of our firm’s work:


Seven Letter is a nod to word play, but more than anything, it is a reminder of what’s at the core of who we are and what we do. Our new name is a recognition of our firm’s defining traits: we tell stories, communicate ideas and, ultimately, solve problems. And while our work is far from limited to the written word, we believe that success in communications is rooted in meaningful and compelling language.

What sets our firm apart is not just the strength of our content, but how we put it to work for our clients. We believe clients deserve partners who can address their short- and long-term digital, reputational and public affairs needs, regardless of the political climate in Washington – and that they deserve partners who can communicate what they stand for and who they are. Seven Letter will deliver on that promise.

We are so excited to share Seven Letter with you and to begin this new chapter for our firm.

– The Seven Letter Team