Seven Letter Founding Partner & CEO Erik Smith was recently featured in NPR:
“It’s a convention planner’s nightmare,” said Erik Smith with a laugh.
Smith was the creative director for the 2008, 2012 and 2016 Democratic conventions. He shudders to imagine the scramble to reshape this year’s event around Harris, who originally was going to have only a supporting role.
Biden is a well-known political quantity. But despite being vice president for nearly four years, Smith described Harris as the most-famous least-known politician on the national stage right now.
“My grandmother used to say, ‘You only make a first impression once.’ And Kamala Harris has the benefit of making a first impression twice,” said Smith, chief executive of the public relations firm Seven Letter.
“This is really the second time she can introduce herself to Americans, and this is going to be a much more impactful venue to do that.”
