Tanvi Purohit Joins Seven Letter Labs as Account Director, Will be Based in Firm’s New York Office
WASHINGTON, DC – Seven Letter has named Tanvi Purohit as Account Director at Seven Letter Labs, adding a seasoned strategist who has built multimillion-dollar paid media programs for Fortune 500 companies and some of the country’s most complex public affairs campaigns.
Tanvi brings deep expertise in paid media, public affairs and corporate reputation to Seven Letter Labs, the firm’s advertising, digital strategy, and creative services arm. She develops and manages successful paid content strategies for leading industry associations, public affairs campaigns and corporations, overseeing targeted paid media initiatives and creative production.
“Seven Letter Labs has entered a new chapter of growth that demands leaders who don’t just understand audience targeting and campaign strategy, but who’ve spent their careers mastering the space where those two disciplines collide,” said Founding Partner David Di Martino. “Tanvi is exactly that kind of talent. She brings a rare combination of analytical rigor and strategic instinct that will immediately raise the bar on what we’re able to deliver for our clients.”
Tanvi moves to Seven Letter from Bully Pulpit International, where she developed paid media strategies for corporate reputation and political clients, including long-term messaging plans for Fortune 500 companies and digital strategy for issue-based advocacy campaigns. Prior to that, she worked at Applecart, a leading advertising technology company, where she devised and managed paid media campaigns tailored to custom audiences.
Tanvi will work out of Seven Letter’s New York, New York office.
Seven Letter specializes in bipartisan public affairs, corporate communications, crisis management, message development and digital engagement. Seven Letter Labs combines technology-enabled audience targeting and award-winning creative content to shape reputation, market position and public policy among elite audiences. Seven Letter Insight, is the firm’s in-house team of data scientists blending the art and science of communication through qualitative and quantitative strategies to understand consumer intelligence and create and refine the most compelling narratives and persuasive messages for any challenge. Seven Letter has been named to the PR News Agency Elite for the last five consecutive years and is a multi-year “PR News Top Places to Work” and PR Week “Best Place to Work” award winner. Senior leaders of the firm have received numerous awards for industry excellence.
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