Seven Letter and O’Neill and Associates Announce Merger of Strategic Communications Practices


  • The combined company, which will operate under the Seven Letter brand, unites top practitioners in public affairs, public relations, crisis and corporate communications, digital strategy and advertising.
  • Through offices in Boston and Washington, DC, the new Seven Letter will offer a full suite of integrated marketing, communications and creative solutions.

WASHINGTON, DC – (July 8, 2020) – Seven Letter and O’Neill and Associates today announced that they will combine their strategic communications and marketing practices to create a fully integrated agency with industry-leading solutions in public affairs, media relations, crisis and corporate communications, digital marketing and advertising, and grasstops mobilization.

The combined company, with more than 40 employees, national reach and a roster of public and private sector clients in financial services, health care, education, transportation, energy, housing and nonprofits will operate under the Seven Letter brand. O’Neill and Associates’ government relations practice will continue to operate seamlessly with the communications professionals, bolstered by the capabilities provided by the expanded Seven Letter team.

“Seven Letter’s experience in strategic communications, public relations, crisis communications and public affairs combined with the O’Neill and Associates team’s deep market knowledge and track record of success is a winning combination,” said Thomas P. O’Neill III, who will serve as a founding partner of Seven Letter. “Both teams pride themselves on providing senior-level account management across every project, making this a great match. We can’t wait to see what our combined efforts will bring to our clients.”

Seven Letter’s team of professionals offers experience ranging from Capitol Hill to the White House; from global journalism to government agencies; and from large public relations firms to political campaigns. Seven Letter has been recognized for its depth of industry expertise and unique approaches to elevating brands, increasing executive visibility and promoting thought leadership; for its differentiated approach to digital media; and for its ability to conceptualize and execute award-winning campaigns.

“This practice brings together two respected firms and a cohort of professionals dedicated to delivering results for clients,” said Seven Letter founding partners Erik Smith and David Di Martino. “We’re excited to expand our expertise-driven business model and collaborate with the leaders at O’Neill and Associates to immediately multiply the work we do on behalf of our clients in media markets across the country.”

Seven Letter, a full-service strategic communications firm with specialties in crisis communications, creative content development, brand and reputation management, public affairs and digital strategy, has grown in both scope and market share in recent years. The firm was founded as Blue Engine Message & Media in 2006. In 2018, it acquired JDA Frontline, a competing strategic communications firm, to cement its bipartisan credentials and rebranded the joint offering as Seven Letter. In 2019, Seven Letter acquired Tessio Labs to expand and enhance its digital strategy services. The partnership with O’Neill and Associates will significantly expand both firms’ reach and add to its stable of award-winning strategic communications experts. Seven Letter is a multi-year “PR News Top Places to Work” award winner, with senior leaders of the firm also receiving awards for industry excellence from PR Week and other outlets.

“I am excited to provide our clients with expanded service offerings and enhanced capabilities in digital and social media, said Shelly O’Neill, Chief Operating Officer of O’Neill and Associates. “Working hand-in-hand with our industry-leading government affairs team, our new combined Seven Letter offering will offer best-in-class strategic counsel and strategic communications solutions.”

O’Neill and Associates is New England’s leading public affairs and communications firm that has served as the agency of choice for private and public sector companies and organizations across the United States. Founded in 1991 by O’Neill, son of the late U.S. Speaker of the House “Tip” O’Neill, the firm has been recognized by Banker & Tradesman and the Boston Business Journal for being among the “Top 3 Public Relations Firms” and one of the “Area’s Largest Public Relations Firms” for more than a decade.

For more information on Seven Letter, including staff bios, please visit the firm’s website or follow the firm on FacebookTwitterInstagram and LinkedIn. For more on the O’Neill and Associates government affairs practice, visit the firm’s website or follow the firm on Facebook, Twitter, Instagram and LinkedIn.

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