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To explore the efficacy of internal communications across various organizations, Axios HQ surveyed over 450 business executives (C-suites, presidents, owners, VPs, and senior managers) and 800+ knowledge workers (middle managers and individual contributors) across industries, company size, and roles in the U.S from January 21 to 24, 2025.
What they found: the better a company’s internal communications practices are… the better its employees understand an organization’s goals… and, as a result, the better the business does. In fact, a full 85% of business leaders say that how well their teams understand company-wide goals has a direct impact on their company’s performance… like the organization’s ability to operate efficiently (62% of leaders agree), increase revenue and/or profits (53% agree), and maintain or grow their customer base (49% agree). This means that ensuring your employees understand your company’s goals is key.
But what’s the best channel to communicate these goals? Axios found that the overwhelming majority – 67% – prefer getting critical updates over email, while less than a quarter (24%) prefer getting it in virtual staff meetings. This means that, even if companies give updates about company goals and performance live in meetings, to ensure all employees can understand and engage with critical updates, business leaders should circulate those same updates again via email. Repetition isn’t always a bad thing!
If your organization wants to improve its internal communications and boost employee engagement to better power your business, Seven Letter can help.
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