Matt's strategic communications research career spans 18 years as a partner with Luntz Global Partners (a message research group) as well as his own independent strategic research firm, Matt George Associates.

Now, as Partner and Head of Research at Seven Letter Insight, Matt focuses on public opinion and strategic messaging research that delivers the most effective communications possible to drive decisions and create action.  His approach redefines the way his clients speak about their issues or products – down to the specific words and phrases to utilize.

Drawing on a background of international relations, policy analysis, and statistics, Matt’s research approach is grounded in attention-to-detail and a focus on understanding audience context and decision making. Matt’s research goes beyond WHAT… it explains WHY, by identifying underlying biases that explain WHY consumers, voters, and donors behave the way that they do.

His clients include Fortune 500 companies, purpose-driven non-profits, entertainment creators, issue advocacy groups, tech companies, and trade associations.

An accomplished public speaker, Matt has been named a “Top Speaker” by Vistage Inc for multiple years.  He was also recognized by PRovoke Media’s Innovation SABRE Awards as a 2025 finalist for Data Professional of the Year.

Matt attended the University of Michigan in Ann Arbor, where he received dual bachelor’s degrees in political science and film studies, and has a Masters of International Security Policy Studies from The George Washington University’s Elliot School of International Affairs. He lives in Springfield, Virginia with his wife and two children.