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To compile their recently released 2025 state of internal communications report, Axios HQ surveyed 457 business executives (C-suites, presidents, owners, VPs, and senior managers) and 813 knowledge workers (middle managers and individual contributors) across industries, organization size, and roles in the U.S. From January 21 to 24, 2025, they explored, among other things, how aligned leaders and employees are when it comes to the strength of their organization’s communication.
What they found: There’s a blindness among leaders when it comes to an organization’s internal comms practices. While a full 80% of executives think the communications that their organization’s leaders send to employees are “clear and engaging” and “helpful and relevant,” employees were much less keen: just 50% of employees think their organization’s comms are clear, and 53% of employees think they’re helpful. In fact, there was a large gap between leaders and employees in every category, including “timely and reliable,” “easy to share feedback on,” and “easy to find when needed.”
This kind of misalignment can lead to lower levels of engagement and decreased employee satisfaction – and, above all, lower productivity. This means that business leaders need to really listen to the needs of their employees – so that they can better design helpful, engaging, concise, and relevant internal comms for their companies. If you want to improve your communications to drive better engagement, Seven Letter Insight can help.
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