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To explore the state of internal communications across various organizations, Axios HQ surveyed over 450 business executives (C-suites, presidents, owners, VPs, and senior managers) and 800+ knowledge workers (middle managers and individual contributors) across industries, company size, and roles in the U.S from January 21 to 24, 2025.
What they found: Companies that increased their investment in communication over the last year and a half were much more likely to experience growth in key employee engagement metrics – like employee satisfaction and retention – AND external business.
Organizations that invested in their communications were much more likely to see growth in internal and external engagement than organizations that didn’t increase their investment – sometimes, even more than twice as likely. Take, for example, a company’s reputation in the market: while just 31% of orgs that didn’t increase their comms investment saw an improvement in market reputation, nearly 70% of companies that bolstered their communications did. And looking inward, those same organizations saw much higher employee satisfaction (73%) and morale (72%) than organizations that reduced their communications investments did (27% and 28%, respectively).
This internal satisfaction creates better business outcomes – and, what’s more, the quality of internal communications directly impacts how aligned employees feel with their organization and its goals. For employees who felt “entirely” or “mostly aligned” with their org’s goals, a full 60% thought that the critical communications they receive are effective; just 20% thought they were ineffective. On the other hand, for employees who aren’t aligned with their company’s goals, more than half (52%) thought the communications they received from their company were ineffective.
This means that employees notice – and care about – high-quality communication from their company and its leaders. If your organization wants to invest in smart, strategic communications that pay off – internally and externally – Seven Letter can help.
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