Marking a Milestone: Female Protagonists Secure Equal Representation in Top-Grossing Films in 2024

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Matt George

Matt George

Partner, Head of Research

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Jessa Scott-Johnson

Jessa Scott-Johnson

Managing Director, Research

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Annie Beckerman

Annie Beckerman

Director, Research

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03.05.25

Film and television impact society by serving as influential mediums for entertainment, education, and social commentary. After 2023’s “Barbie” movie takeover and blockbusters like Inside Out 2, Wicked, The Substance, and Moana 2, it’s easy to think that most major films have starred female protagonists in leading roles. 

However, the data tells a different story: for just the first time, the percentage of top-grossing films featuring female protagonists (the character from whose perspective the story is told) equaled the percentage of films with male leads. 

To understand women’s representation in film, the Center for the Study of Women in Television and Film at San Diego State University analyzed 2,000 characters in 2024’s 100 top-grossing domestic films. What they found: 42% of the top films featured female protagonists, while 42% had male protagonists – the first time female protagonists had reached parity with males on screen. The percentage of female leads jumped up more than 10 percentage points from 2023 (28%) — and is nearly 4x higher than the lowest year studied, 2011, when a measly 11% of the year’s top-grossing films featured female protagonists. 

Despite this progress, the study also found that, overall, just 21% of films had more female than male characters. These findings provide a mixed but promising outlook of the developing representation of women in mainstream cinema: while progress is being made, there is still an imbalance. As we celebrate Women’s History Month, with more films featuring female protagonists and diverse perspectives, there is hope that this trend will continue to grow. 

Hosted by

Matt George

Matt George

Partner, Head of Research

View full profile
Jessa Scott-Johnson

Jessa Scott-Johnson

Managing Director, Research

View full profile
Annie Beckerman

Annie Beckerman

Director, Research

View full profile