Media Credibility Index 2024: Deepening Divide, or Deepening Dissatisfaction?

Hosted by

Matt George

Matt George

Partner, Head of Research

View full profile
Jessa Scott-Johnson

Jessa Scott-Johnson

Managing Director, Research

View full profile
Annie Beckerman

Annie Beckerman

Director, Research

View full profile
02.19.25

To measure voters’ perspectives on news and media outlets’ credibility, Seven Letter Insight conducted a nationwide Post-Election Poll of one thousand self-identified 2024 election voters from November 7-13, 2024.

What we found: wide gaps in perceived media credibility, divided along party lines.

  • Fox News was the source trusted by most (41%) Trump voters. Just 15% of Harris voters thought the same. 
  • NBC was the most trustworthy media source for Harris voters (44% credible) – while a mere 17% of Trump voters agreed. 

Hosted by

Matt George

Matt George

Partner, Head of Research

View full profile
Jessa Scott-Johnson

Jessa Scott-Johnson

Managing Director, Research

View full profile
Annie Beckerman

Annie Beckerman

Director, Research

View full profile