Her expertise spans both enterprise and consumer sectors, partnering with clients across diverse industries such as technology, ad tech, data management, and financial services.

At Seven Letter, Madi harnesses her extensive knowledge of qualitative and quantitative research to transform data on audience perceptions into powerful insights. She identifies the unique messaging topics, language elements, and tones that break through and drive impactful outcomes for clients.

Previously, Madi worked at Quadrant Strategies, where she specialized in multi-methodology research to help Fortune 500 companies tackle their critical branding, messaging, go-to-market, and product innovation challenges. Before her tenure at Quadrant, Madi was involved in opposition research, conducting strategic due diligence and vetting individuals for high-profile positions.

Madi holds a B.A. in Psychology with a minor in Education from Dartmouth College. Originally from Maryland, she now resides in Washington, D.C.