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Streaming online has become second nature for most people who prefer convenience over tuning into traditional broadcast television at a set time – but Americans still collectively watch important events live. So, who was tuning in to Trump’s Joint Address to Congress last week?
Nielsen tracks joint addresses to Congress across TV networks each year. What they found: 13% more viewers tuned into Trump’s speech this year (36.6 million) than they did to Joe Biden’s Final State of the Union address last year (32.2 million viewers).
Nielsen found that Fox News Channel led with the highest viewership, drawing 10.7 million viewers. ABC followed with 6.3 million, CBS had 4 million, NBC attracted 3.9 million, Fox Broadcast reached 2.7 million, and both CNN and MSNBC garnered 1.9 million viewers each.
Even with such high viewership, there was stark age disparity: nearly three quarters of viewers (71%) were over the age of 55, compared to just 5.7% of viewers ages 18-34 and 20.5% ages 35-54.
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