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Will Apple’s iOS 26 Spell the End of Telephone Surveys in Polling?
Seven Letter Insight’s Jessa Scott-Johnson weighs in on how Apple’s latest efforts to screen spam calls may (or may not) impact public opinion researchers’ efforts to conduct surveys.
The consensus: This is a meaningful shift in polling practices, but it’s manageable—especially for those who are already evolving beyond traditional phone-based methodologies to collect data.
If we want to reach a representative sample of the public, digital-first and multimodal approaches are no longer optional—they’re essential. In our industry, here’s what’s working:
- Permission-based panels: to boost engagement and bypass the cold-call trap
- Segmentation and personalization: to tailor messages and make them more likely to be noticed and trusted by real people
- Multi-modal approaches: to contact hard-to-reach audiences of various ages and demographics
Now more than ever, it’s paramount for pollsters to get creative in order to engage with—and understand—hard-to-reach audiences through the mediums they already trust and rely on.
For more on how public opinion research can continue to thrive in this new age of digital polling, read the full article by Jessa Scott-Johnson here: PR News | Will Apple’s iOS 26 Spell the End of Telephone Surveys in Polling? – Wed., Jul. 2, 2025
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