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09.03.25

Corporate Transparency in a No-Fact-Checking Era

By Samuel SmithBy Casey Hernandez

The media landscape changes by the day, and now both human- and AI-generated content are fueling misinformation and disinformation. For communicators, the job is clear: protect your company’s reputation, and […]

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Corporate Communications
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07.09.25

Great Spokespeople Aren’t Born—They’re Trained

By Samuel SmithBy Casey Hernandez

Executives don’t just lead companies – they represent them. At a time when the mic is always on and the stakes are incredibly high, a single media moment can shape […]

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Corporate Communications
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05.07.25

Slow News, Big Impact: Strategic PR for the Under-the-Radar Moments

By Samuel SmithBy Casey Hernandez

What makes something newsworthy? Theoretically, it’s a mix of actors: timeliness, relevance, impact, proximity, prominence, conflict, novelty and human interest. In practice, newsworthiness is whatever a reporter or editor says […]

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Corporate Communications
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04.07.25

Must Know AI Tools for Communicators in 2025

By Samuel SmithBy Casey Hernandez

Artificial intelligence (AI) has moved from a novelty to a necessity in corporate communications. As the software becomes more capable and more accessible, communications professionals have a timely opportunity to […]

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