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08.04.26

What do Americans most want CEOs to know? 

By Madi MannesBy Annie BeckermanBy Jessa Scott-JohnsonBy Matt George

The answer is resounding: affordability challenges.  In a survey of 1,001 registered voters from June 25-28, 2026, Brunswick and Echelon Insights asked respondents what one thing they wish all CEOs of American businesses […]

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06.30.26

What do Americans really think about the 2026 FIFA World Cup? 

By Matt GeorgeBy Jessa Scott-JohnsonBy Madi MannesBy Annie Beckerman

The World Cup has been in full swing for a few weeks, and competition continues to heat up as more teams get knocked out. But as international fans flock to American host cities to passionately cheer […]

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05.01.26

The Hidden Driver of Business Performance? Good CEO Communication. 

By Matt GeorgeBy Madi MannesBy Annie BeckermanBy Jessa Scott-Johnson

For CEOs, good communication skills and effective comms strategy are more than just nice-to-haves. A new study from Golin found that CEO communication is a measurable driver of business performance, delivering double or even triple […]

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03.31.26

Want to influence the conversation? Start posting more on LinkedIn. 

By Matt GeorgeBy Madi MannesBy Annie BeckermanBy Jessa Scott-Johnson

LinkedIn isn’t just a networking platform anymore; it’s becoming a primary source for AI-generated answers.  In a study from November 15, 2025, to February 15, 2026, Profound examined billions of citations provided by nine different AI chatbot […]

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02.26.26

Should brands remain truly neutral? 

By Matt GeorgeBy Madi MannesBy Annie BeckermanBy Jessa Scott-Johnson

A new wave of the Ipsos Consumer Tracker, fielded February 10-11 among 1,085 US adults, found that slightly fewer Americans think so.  63% of Americans said that companies should remain neutral on […]

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01.28.26

A Viable Alternative to Taking a Public Stance 

By Madi MannesBy Annie BeckermanBy Jessa Scott-JohnsonBy Matt George

Since 2020, there’s been increased social pressure for companies to take a position on highly divisive issues. It’s a difficult scenario for corporate communications that requires walking a fine line between hitting the right tone and potentially […]

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12.09.25

Are your emails inadvertently stressing out your recipients? 

By Matt GeorgeBy Annie BeckermanBy Madi MannesBy Jessa Scott-Johnson

In a survey of 1,000 American workers in July 2025, ZeroBounce found that over half of Americans (53%) say they’ve deliberately avoided a work-related email to protect their mental health, and 1 in 4 (23%) say having just 10 unread […]

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11.05.25

Would you use an AI chatbot to bolster your work friendships? 

By Matt GeorgeBy Annie BeckermanBy Madi MannesBy Jessa Scott-Johnson

From June 17-30, 2025, KPMG surveyed 1,019 full-time professionals (in a remote, hybrid, or in-person role at an organization with at least 100 employees, across a range of job titles and industries) […]

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10.22.25

How important are your work friends? 

By Matt GeorgeBy Madi MannesBy Jessa Scott-JohnsonBy Annie Beckerman

A new study conducted by KPMG says… quite a lot! From June 17-30, 2025, KPMG surveyed 1,019 full-time professionals (those employed full-time in a remote, hybrid, or in-person office-based role […]

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10.15.25

Social media as a civic tool? 4 in 10 users say yes. 

By Matt GeorgeBy Jessa Scott-JohnsonBy Madi MannesBy Annie Beckerman

To study Americans’ views of social media activism, Pew Research Center surveyed 5,097 adults from February 10-17, 2025. What they found: 42 % of U.S. social media users say that the platforms […]

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10.09.25

Is the em dash giving ChatGPT away? 

By Matt GeorgeBy Madi MannesBy Jessa Scott-JohnsonBy Annie Beckerman

Think you can tell when something has been written by AI? Most Americans aren’t so sure.  A recent YouGov survey polled 1,147 U.S. adults from August 27-29, 2025 about AI and writing. What they […]

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09.17.25

What traits does Gen Z think it takes to get ahead at work? 

By Annie BeckermanBy Matt GeorgeBy Jessa Scott-JohnsonBy Madi Mannes

To study Gen Z’s attitudes about the workplace, the NBC News Decision Desk Poll surveyed 2,970 U.S. adults ages 18-29 about mental health, cultural issues, and gender and the workplace […]

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07.24.25

How are Americans feeling about our institutions these days? 

By Matt GeorgeBy Jessa Scott-JohnsonBy Annie Beckerman

According to Gallup, on average, not great.  Since 1979, Gallup’s tracked average confidence in nine institutions (church/organized religion, military, the U.S. Supreme Court, banks, public schools, newspapers, Congress, organized labor, […]

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