Insight
11.04.14
This Election Day, the New York Times data unit – The Upshot – wants you to forget the exit polls and use their new tool for watching, and predicting, election […]
Insight
10.30.14
In the social media race, engagement is everything. Likes on Facebook, retweets on Twitter, YouTube video views prove you aren’t just speaking to an empty room; your message is reaching an audience […]
Insight
10.29.14
Your Best Site Forward: These days, the first thing someone does to find out about an organization, company or issue is look it up online.
Insight
10.24.14
As content consumption changes, so does the way we measure it. In a move reflecting the growing market for advertising on streaming content providers such as HBOGo and Netflix, Nielsen and […]
Insight
08.18.14
Google or Facebook? Which is the Nation’s ‘Front Page?’
Insight
07.23.14
How Pop Culture Has Skewed Women’s Role in Public Relations
Insight
06.25.14
When the World Cup and Crisis Communications Collide
Insight
06.12.14
Social Media: Sometimes You Just Need to Answer the Phone
Insight
06.04.14
ICYMI – For Best Results, Don’t Say ICYMI on Twitter
Insight
05.28.14
In Twitter Age, Headlines Trump Content
Insight
05.28.14
Reading for knowledge? That’s so 2004. In today’s world of sound bites, trending Tweets and viral everything, faking cultural literacy is all the rage. Sometimes the headline may be all […]
Insight
05.13.14
Coming soon to a newspaper – and website – near you: shorter news stories. Citing failures to exercise “important news judgment” and tight editing, the Associated Press’ Managing Editor for […]
Insight
04.21.14
How do you share news with a demographic that has grown up online in an era of instant gratification? A Pew Research study released last month, provides a clue. The Millennial […]
Insight
04.15.14
Take a look at your Twitter profile. Now look at First Lady Michelle Obama’s, actress Kerry Washington’s and undefeated boxer Floyd Mayweather’s. Notice anything different? Twitter recently announced it will be introducing a […]
Insight
04.03.14
It was the #selfie shot heard all around Red Sox Nation. Turns out it was part of a marketing ploy by a smartphone manufacturer. When David “Big Papi” Ortiz [@DavidOrtiz] […]
Insight
03.31.14
In the language of the Internet, it’s no longer necessary to form an actual sentence or complete thought. This. I can’t even. Preach. NOPE. These short, overinflated reactions punctuate the […]
Insight
03.20.14
8 reasons we love twitter. Today is Twitter’s 8th #birthday. While the traditional anniversary list calls for #pottery or #bronze, we thought we’d share 8 reasons we […]
Insight
03.14.14
In today’s changing media landscape, we could all learn a thing or two about how to engage and build an audience from none other than late-night host Jimmy Kimmel himself. […]
Insight
02.28.14
The digital money industry (can we call it that?) is in the midst of a global public relations crisis that calls out for a major public education campaign. The news […]
Insight
01.28.14
As the President lays out his vision during the State of the Union address, keep an ear out for a familiar rhetorical trick – using three examples to make the […]