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How do Americans view art created by AI, a few years into the AI boom? To study how U.S. adults are describing AI-generated art, the Ipsos Consumer Tracker asked more than 1,000 U.S. adults each year from 2023 to 2025 what words they would use to describe AI-generated works of art, books, movies, TV animations, and more.
What they found: descriptions are becoming increasingly negative – and less awe-inspired.
In 2023, the top three words were positive: “futuristic” (29%), “innovative” (26%), and “creative” (24%) – and just 22% said it was “not ‘real art.’” Fast forward a few years to 2025, though, and the top three descriptors were all negative – with “not ‘real art’” taking the top spot, at 35%. Other top descriptors included “fake” (30%) and “controversial” (27%).
Positive, awe-inspired descriptors like “innovative” (21% in 2025) and “fascinating” (14%) steadily declined over the three years. This trend could be from the novelty of AI-created art wearing off – especially as it becomes increasingly harder to distinguish what’s been made by a real human and what hasn’t.
As Americans’ attitudes sour on AI-generated art, it might be worth reconsidering using AI-created creative content.
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