Insight

Are Native Ads a Little Too Native?

We’re not in Kansas anymore. Or maybe we are? Still can’t decide? Blame virtual reality (VR). VR is changing the way we communicate as PR professionals. It has the potential […]

Automation is in the news – and in the newsrooms. The New York Times created a story that displayed differently depending on a reader’s location. The Washington Post tweeted about […]

We’ve already talked about a pervasive milieu of mistrust, so the rise of customizable, curated news comes as no surprise. The ‘echo chamber’ is alive and well, and will only continue, posing […]

Ah, the press release. For many it conjures images of typewriters, word processors, fax machines, and other “Mad Men”-era technologies employed by companies to disseminate announcements to media recipients. Yes, […]

9. Trust Endangered  Trust and confidence in American institutions is at an all-time low. Organized religion? Not a prayer. Public schools? We don’t need no education. Congress? Vote me off […]

10. Voice Activation Because point-and-click is sooo 2006 and touchscreens are so 2008. Being able to speak commands or queries and get answers has already permeated our daily lives through […]

A pound sign and two letters—#sp—buried among a paragraph of hashtags at the end of an Instagram caption. Right now, that may be the only indication if the tea-holding celebrity […]

In a move that could impact cable news channels, BuzzFeed has announced plans to split the company into two units, one focusing on entertainment content and the other focusing on […]

Bob Dylan once wrote, “The times, they are a-changin.’” As “Anchorman’s” omniscient narrator Bill Lawson noted, Ron Burgundy had never heard that song but for anyone working in the newspaper […]

As professional communicators, we recently wrote about our dismay over the slow erosion of the relevance of the period. Imagine the depression that set into our office when we read Slate’s take on the […]

How the period became the most perfunctory punctuation mark. With the rise of text messages and the linguistic lawlessness of the internet, the humble period is losing its power. Character […]

With an upcoming change, Twitter users will find it easier than ever to include links and pictures in their tweets. A picture’s worth a thousand words – and soon none […]