Insight
11.07.19
What happens to digital strategy when a major advertising platform like Twitter decides to change its rules overnight? Organizations and communicators need – as the saying goes – a plan […]
Insight
11.06.19
Seven Letter today launched Seven Letter Labs, an expanded full-service digital communications offering that will provide clients with creative, leading-edge digital strategy and advertising at a competitive and cost advantage. […]
Insight
09.23.19
To help you get to know Dave, Justin and Alfonso a little better, they stepped into our podcast studio for a look at what brought them to Seven Letter, the […]
Insight
09.18.19
Managing director Laurie Rossbach talks to David from our podcast studio for Podcast is a Seven Letter Word. Ahead of the MSNBC climate forum taking place this week, David shared his […]
Insight
07.29.19
Whether it’s walking the halls of Congress, meeting with policymakers at a regulatory agency or attending a critical policy conference, business leaders are increasingly aware of the absolute necessity of […]
Insight
06.18.19
When Blue Engine Message & Media and JDA Frontline came together, we had to answer one question that’s central to everything we do – who are we? We did all […]
Insight
03.12.18
5 Ways Smartphones Transformed Communications
Insight
02.28.18
Honoring Black History Month
Insight
02.22.18
I recently had the opportunity to return to Cal State Fullerton to attend the celebration for the launch of the Latino Communications Institute. Walking through the doors of my alma […]
Insight
10.31.17
At Blue Engine, we’ve grown our team and expanded our capabilities to stay at the leading edge of the changing communications landscape – taking full advantage of innovations in public […]
Insight
08.16.17
Comedy and Communications
Insight
06.06.17
We may never think of a click the same way again.
Insight
05.25.17
Spelling: It’s Not Just for the Bees
Insight
05.23.17
Hey Alexa, What’s the News?
Insight
03.24.17
Why Good Government Data is Good Customer Service
Insight
02.23.17
In an open letter last week defending the impacts of social media in general – and the platform he created, in particular – Facebook CEO Mark Zuckerberg offered the following […]
Insight
02.02.17
To think, the first Super Bowl commercials were discounted. Executives in the late ‘60s worried the new NFL championship wouldn’t catch on and sold 60-second television spots for only $85,000. […]
Insight
01.31.17
It’s no secret that President Trump and the news media have a complicated relationship. In just his first week in office, President Trump singled out news outlets for praise or […]
Insight
01.10.17
Wanted: Reporter with Personality
Insight
12.22.16
In 2013, CNN President Jeff Zucker told Adweek that the network is making a series of changes designed solely to win over the millennial audience. In 2014, the New York […]