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02.26.26

Should brands remain truly neutral? 

A new wave of the Ipsos Consumer Tracker, fielded February 10-11 among 1,085 US adults, found that slightly fewer Americans think so.  63% of Americans said that companies should remain neutral on […]

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Insight
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01.28.26

A Viable Alternative to Taking a Public Stance 

Since 2020, there’s been increased social pressure for companies to take a position on highly divisive issues. It’s a difficult scenario for corporate communications that requires walking a fine line between hitting the right tone and potentially […]

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Podcast
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01.06.26

CONTROL: Ep. 92: The 2026 Forecast

Congress is back and has a very busy month ahead. Brendan Buck and Annalyse Keller look ahead to debates around war powers, discharge petitions and veto overrides before offering predictions […]

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