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01.28.14

The Power of Three

As the President lays out his vision during the State of the Union address, keep an ear out for a familiar rhetorical trick – using three examples to make the […]

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Insight
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01.24.14

Making Sure Your Tweets are Actually Read

Thanks to DC Social (@SocialInDC) for reminding the twitterhood that tweets starting with @ have limited viewership. While most of us expect our followers to hinge on every sharp quip […]

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Insight
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01.16.14

When Scandal Goes Pop Culture

Public officials live and die in the media and sometimes they think they can tame that beast. Take New Jersey Governor Chris Christie’s 2 hour plus press conference last week. […]

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Industry News
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01.09.14

Beth Fouhy heads to MSNBC.com

MSNBC continues to add to its news team.  Capital Playbook reports Yahoo! senior politics editor and former AP writer Beth Fouhy will join MSNBC.com as news editor.  Both Yahoo! News […]

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Insight
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08.14.13

Bo Obama’s Twitter Tricks

Want to elevate your brand?  Try a Twitter trick from the Obamas’ beloved dog, Bo. Recently, the White House capitalized on Bo’s popularity and a famous quote from the movie […]

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Insight
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08.06.13

Twitter: TV Fans’ Newest Watercooler

Ever notice the hashtags in the corner of the TV screen? A new study shows that buzz on Twitter actually translates to ratings success, and vice-versa. According to Nielsen, in […]

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Insight
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07.10.13

Television Remains Top News Source

PRINCETON, NJ — Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other […]

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Seven Letter News
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06.19.13

Blue Engine’s DiMartino Mentioned in Politico

By Jessica Meyers and Michelle Quinn Tech titans and their ‘trust problem’ Tech companies have seized on a new tool to handle the PRISM scandal: transparency reports. The Silicon Valley […]

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Insight
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06.13.13

Stanley Cup’s Value is Etched Into it

ALTHOUGH I live in the Washington area, I read and listen to Boston sports media daily. What I can’t understand is this notion making the rounds that winning the Stanley Cup […]

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