08.14.13
Bo Obama’s Twitter Tricks
Want to elevate your brand? Try a Twitter trick from the Obamas’ beloved dog, Bo. Recently, the White House capitalized on Bo’s popularity and a famous quote from the movie […]
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08.06.13
Twitter: TV Fans’ Newest Watercooler
Ever notice the hashtags in the corner of the TV screen? A new study shows that buzz on Twitter actually translates to ratings success, and vice-versa. According to Nielsen, in […]
07.10.13
Television Remains Top News Source
PRINCETON, NJ — Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other […]
06.20.13
Blue Engine’s Erik Smith Featured in New York Times Magazine Cover Story
This Sunday’s New York Times Magazine cover story features Blue Engine’s Erik Smith and a revolutionary new company that has developed an innovative approach to advertising using data techniques perfected […]
06.19.13
Blue Engine’s DiMartino Mentioned in Politico
By Jessica Meyers and Michelle Quinn Tech titans and their ‘trust problem’ Tech companies have seized on a new tool to handle the PRISM scandal: transparency reports. The Silicon Valley […]
06.13.13
Stanley Cup’s Value is Etched Into it
ALTHOUGH I live in the Washington area, I read and listen to Boston sports media daily. What I can’t understand is this notion making the rounds that winning the Stanley Cup […]
04.30.13
Blue Engine Message & Media Adds Amber McDowell & Catherine Lavelle to Team
Blue Engine Message & Media Adds Amber McDowell & Catherine Lavelle to Team
04.23.13
David Di Martino on DC Industry Infighting
By Anna Palmer and Lauren French Amazon Fights eBay Over Online Sales Tax Amazon and eBay used to be allies in Washington, protecting their best competitive advantage — the right […]
02.11.13
Blue Engine Founder Discusses 2012 Election at Annual ABA Conference
This past weekend, Blue Engine’s Erik Smith participated in the American Bar Association’s 18th Annual Conference plenary session focused on media coverage of the 2012 election. Considering questions of media […]
11.14.12
NY Times examines Obama campaign innovations, talks to OFA strategists including Blue Engine’s Erik Smith
Secret of the Obama Victory? Rerun Watchers, for One Thing By Jim Rutenburg It was called “the Optimizer,” and, strategists for President Obama say it is how he beat a […]