Insight
09.18.24
As the grocery industry evolves, two critical factors are reshaping consumer decisions: fresh food and convenience. Deloitte’s sixth annual report on the state of fresh food highlights a unique opportunity […]
Insight
09.12.24
A new survey from the Foundation for Individual Rights and Expression (FIRE) and College Pulse found that while support for freedom of expression varies widely across colleges, this year perceived […]
Insight
09.04.24
Though Labor Day signals the unofficial end of summer, fall doesn’t even officially start until September 22 – but that isn’t stopping pumpkin-spice-crazed customers from trying to ring in “Augtober” […]
Insight
08.28.24
Somehow summer’s already winding down – and back-to-school sales are heating up, as families rack up their second-largest spending expenditure of the year… $31.3 billion, to be exact, to get their kids […]
Insight
08.20.24
A new survey from the AI Policy Institute (AIPI) says: From a 30,000-foot view majorities support most aspects of policymakers’ AI policy proposals, but differences emerge when you zoom in […]
Insight
08.13.24
Artificial intelligence seems to be popping up in nearly every facet of consumer life, so it’s easy to think that brands that aren’t adopting artificial intelligence in their products are […]
Insight
08.07.24
The Olympic Games surged back to U.S. households in a big way. After low U.S. viewership for both the Tokyo Summer Olympic Games in 2021 (delayed from 2020 due to […]
Insight
07.31.24
As Americans tuned into the 2024 Olympic Games this week, Google and Microsoft seized the opportunity to advertise their latest AI capabilities and platforms – in very different ways. Google’s ad […]
Insight
07.19.24
Though faith in major U.S. institutions – like the Supreme Court, newspapers, and public schools – has been at a historic low, American adults’ average confidence in fourteen institutions has risen (albeit […]
Insight
07.16.24
In our latest study, Seven Letter Insight explored opinion influencers’ daily social media usage patterns – and we found that Democrats use social media more often than Republicans and Independents […]
Insight
07.10.24
A Global Strategy Group poll of 1,012 Americans in 2023 found that a plurality of Americans (47%) have never heard of the term “ESG” – and only 22% reported that they had […]
Insight
07.03.24
Gallup’s most recent survey, conducted mere days before Independence Day this year, showed a declining level of patriotism. From June 3-23, 2024, Gallup asked around 1,000 U.S. adults how proud […]
Insight
06.26.24
From May 16-27, 2024, Seven Letter Insight conducted a survey of 500 national opinion influencers and 300 D.C.-area opinion influencers. Opinion influencers are more educated, more affluent, and more influential […]
Insight
06.18.24
Our latest Seven Letter Insight study showed that nearly 1.5x the number of Democrats (70%) use Facebook daily than Republicans do (49%). From May 16-27, 2024, we conducted a survey […]
Insight
06.13.24
Seven Letter Insight has tracked how much voters engage with local or national news. In 17 surveys from October 2021 to March 2024, we asked national voters how many days […]
Insight
06.04.24
New data says it’s quite large – and it’s having a measurable effect on the younger generation. Younger adults are more likely than their older counterparts to alter their relationships […]
Insight
05.29.24
According to a new study from the Media Insight Project (a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research at the University of […]
Insight
05.20.24
A majority of respondents (59%) from a February 2023 Stagwell Weekly Consumer Sentiment survey of 1,996 U.S. adults say there’s more risk than reward (41%) when CEOs speak out on […]
Insight
05.16.24
As national and global headlines shift and change, Seven Letter Insight has tracked the issues that matter most to national voters. In ten surveys from March 2022 to March 2024, […]
Insight
05.08.24
Our own research at Seven Letter Insight says: quite a lot. Take, for example, a question about government spending. When asked how much we are spending on “welfare,” nearly twice […]